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New year and TONS of new opportunities.

love STHLM

Posted on January 26 2018

One of the most difficult things of this journey, that we have noticed, is to NOT follow through on every single idea that pops into our mind. We tend to work really efficiently together and our two creative minds are brainstorming overtime on new ideas, new designs and new products. There are so many things we want to do! BUT we can’t do it all at once, and we have learned to pace ourselves, take one step at a time and see what works, and what doesn’t. An enormous challenge when you have years of ideas and dreams in your head! 

By launching love, STHLM™ last year, we have met a lot of interesting people; Swedes who live in the States permanently, Swedes who are here for a shorter period of time, Swedes who live in Sweden, and Americans with Swedish heritage. Everyone with their own image of what Sweden is for them, what they miss and how they relate to our home country, and many with great suggestions as to what they would like to see in our future collections.

We have taken a lot of your advice and we have some very exciting things coming soon, in the new year! We are very excited to keep going on this journey, and while we will be spending more time on Love, STHLM™ you will also notice there will be more blog posts, more newsletters as well as an expanding collection.

So with that said, good bye 2017 and thank you for the many successes, the inspiration and the experience, and HELLO 2018! Make sure you sign up for our newsletter at so you can be the first to know about the exciting new things we are doing this year!


Love,Karin & Doreen


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